Digital Strategies to Attract Investment, Support Business and Boost Tourism
In a crowded global marketplace, communities of all sizes have to be that much more creative when it comes to showcasing the top features and properties in their region. You need to be innovative in engaging and communicating your value proposition to them – why you are the optimal location for business success. This presentation will review practical digital strategies to attract investment, stimulate tourism, and support existing local businesses.
- Learn best practices for attracting and engaging website visitors with interactive tools
- Understand the different kinds of virtual tours and learn how to incorporate them for virtual properties
- Discover how to build your own interactive virtual tours to attract investors, support businesses and bolster tourism
- Use your digital tools in creative ways for outreach in email newsletters, on social media, in online presentations and more
This session will be followed by a Q&A
About the Speaker
Alissa Sklar, Ph.D.
Alissa Sklar, Ph.D.
Dr. Alissa Sklar is a recognized expert in economic development communication, marketing, and social media. She is the vice president of marketing for the fDi Intelligence, which includes the GIS Planning online GIS site selection tools, fDi Markets, fDi Benchmark, Investment Flow, Incentives Flow, fDi Strategies and fDi Institute. Dr. Sklar works directly with clients to develop and fine-tune marketing campaigns to promote their use of online GIS data tools. Using a customized, collaborative approach, Dr. Sklar works to expand the reach of location brands in the highly competitive field of economic development.
With a Ph.D. and M.A. in Communication and Cultural Studies from the University of Massachusetts at Amherst, Dr. Sklar has worked extensively in both private and academic sectors, serving as a social media consultant for economic development agencies, full time faculty member at Concordia University’s Department of Communication Studies, research faculty at McGill University, blogger, and multiple award-winning journalist.
The focus of Dr. Sklar’s research and writing has been on information and communication technologies and community cultures. She believes that using these technologies thoughtfully and effectively requires a skillful combination of knowledge, critique and creativity. Dr. Sklar has provided strategic teaching, consultation and training in educational, cultural and business settings for a variety of audiences across North America and Europe, synthesizing and presenting complex information in engaging and practical ways.