Media Relations 101: 5 Ways to Generate Positive PR for your Community
Whether it’s through podcasts, text alerts, news aggregators or TikTok, today’s audiences are bombarded with a wealth of news and information. This makes it more challenging than ever for economic development organizations to break through, especially as AI continues to infiltrate the media landscape. April Mason, a 25-year veteran public relations professional, will cover strategies to reach and penetrate important news outlets to land impactful coverage for your region’s assets. You’ll come away from the session prepared equipped with five keys to obtaining valuable earned media coverage that can influence prospects, investors and talent.
About the Speaker
April Mason
April Mason
With over 25 years of experience in marketing places, April founded Violet PR in 2010. Her passion is working with clients dedicated to improving their communities. She has managed PR campaigns for destinations including Canada, Morocco, Switzerland, Kansas City, Pittsburgh, Buffalo, Savannah and New Jersey, and has arranged hundreds of media interviews for governors, mayors, CEOs and industry experts – promoting cities, states and regions across the world. April holds an M.A. in journalism/marketing communications from the University of Kansas.
