Investment Readiness and the Investor Journey
A cornerstone of economic development is investment and business attraction. Central to developing an investment attraction strategy is understanding the journey from targeted outreach through to final investment decision and beyond. Along this journey, a robust approach is required to successfully “land the deal”, resulting in positive economic benefits (direct and spinoff) for your community.
Presentation Outline:
- Who is Invest in Canada and priority overview.
- Overview of investment readiness and why it’s important.
- How to identify investment targets.
- The investor journey from initial outreach to final investment decision and beyond.
- The importance of aftercare.
- Q&A.
About the Speaker
Rebecca Skinner
Rebecca Skinner
Rebecca is Regional Advisor for the Atlantic region at Invest in Canada. In this role, Rebecca develops and promotes the region’s value proposition for investment and facilitates investment attraction efforts between Invest in Canada and local partners. Rebecca leads partnerships in Atlantic Canada on behalf of the organization, working collaboratively with provinces and municipalities.
Prior to joining Invest in Canada, Rebecca held two roles at Nova Scotia Business Inc. (NSBI), the province’s economic development agency. In her role as International Marketing Advisor, she developed and implemented marketing strategies in support of the province’s investment attraction efforts. In her role as Sector Strategist, Rebecca was responsible for arming the organization with the intelligence required to drive growth within the Ocean Technology and Aerospace & Defense sectors. She was responsible for collecting, analyzing, and disseminating domestic and international sector intelligence, ensuring NSBI’s strategies and initiatives were evidence-based and targeted.
Rebecca received her Bachelor of Business Administration from Mount Saint Vincent University (Halifax, NS) and graduated as valedictorian of her class. In 2019, she earned her Master of Business Administration from Saint Mary’s University (Halifax, NS) and was awarded the Harold G. Beazley Medal - the oldest graduate-level University Gold medal, recognizing highest academic achievement for graduates of the Master of Business Administration.
Rebecca resides in Halifax with her husband and young son.
