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Live Session

German Energy Crisis: An Opportunity for Canada

Detlef Engler
Trade Commissioner and Senior Investment Counsellor, Embassy of Canada, Germany
Sun, Oct 2
Time of Session
2:00 pm
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Detlef Engler
Trade Commissioner and Senior Investment Counsellor, Embassy of Canada, Germany

Foreign investors are particularly attractive for economic developers: They bring jobs and dollars to the market, enable higher productivity, increase the international competitiveness of the chosen location, and contribute to higher living standards in the community.

How will Canada be able to contribute to turning economic challenges, caused by the current energy crisis, into sustainable business opportunities? Moreover, what is in it for smaller municipal and regional economic development organizations in Canada?

Never has our country appeared more prominently on Germany’s radar screen than during and after the German Chancellor’s visit to Canada in August 2022. During this visit, Canada signed a number of game-changing documents on battery supply with German automakers, and another one with the German government on green hydrogen.

Global Affairs Canada’s Trade Commissioner Service has worked tirelessly to identify new investment opportunities for Canada through a global network of experienced and dedicated investment officers.

How can economic developers profit from this network, while setting a realistic framework of expectations? Examples from Canada’s investment team in Germany will illustrate successful collaboration with Canadian economic developers.

About the Speaker

Live Session

Detlef Engler

Trade Commissioner and Senior Investment Counsellor, Embassy of Canada, Germany
As Trade Commissioner and Senior Investment Counsellor at the Embassy of Canada to Germany, Mr. Engler looks back at 25 years of advising German investment prospects on all aspects of site selection in Canada, from providing value propositions, cost analyses, to counselling on financing options and incentive packages. An award-winning...
Speaker Bio
Live Session

Detlef Engler

Trade Commissioner and Senior Investment Counsellor, Embassy of Canada, Germany

As Trade Commissioner and Senior Investment Counsellor at the Embassy of Canada to Germany, Mr. Engler looks back at 25 years of advising German investment prospects on all aspects of site selection in Canada, from providing value propositions, cost analyses, to counselling on financing options and incentive packages.

An award-winning Canadian Trade Commissioner, Mr. Engler is a well-known strategist combining theoretical concepts of foreign direct investment attraction with the experience of counselling senior executives of thousands of German investors. Global Affairs Canada has been using him as a mentor, coaching trade commissioners around the globe and economic developers in Canada on how to convince senior company executives to locate and expand their investments in Canada.

Since 2009, Mr. Engler has held various university teaching assignments in international business, foreign direct investment attraction and site selection management, most notably at the Berlin University of Technology and Business Administration (HTW Berlin).

Mr. Engler was born in Germany and went to Canada in 1988. He graduated in Canadian Studies at Trent University in Peterborough, Ontario. He then obtained post-grad degrees in political science, economic history, public law and EU business administration in Freiburg and Frankfurt, Germany.

Prior to his current position, Mr. Engler held executive positions at private-sector consulting institutions, focusing on regional economic development.

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