Navigating the Precipice of Canada’s New Tourism Landscape
Canada’s tourism industry has been clearly traumatized by the Covid-19 pandemic. With no clear messaging or tools to proceed, most operators are still stuck in a state of maximum uncertainty as provinces and territories reopen their economies. How can businesses best rebuild themselves and plan for the future in this evolving tourism landscape? Join Fran Hohol and Rebecca Godfrey of CBRE Tourism and Leisure Group as they unpack some tangible evidence of the pandemic’s impact on Canada’s tourism industry, and discuss some examples of how both businesses and tourists are diversifying.
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About the Speakers
Fran has been providing advisory services to the hospitality and tourism industry in Canada for more than 30 years, including market and financial feasibility studies, needs assessments, economic impact studies and strategic business plans for investment opportunities and tourism-based associations. She has extensive experience working within both the public and private sector environments, as well as public-private partnership arrangements. She’s also responsible for CBRE Hotels’ extensive national database on the accommodation sector. Fran is a past board director for the Canadian Chapter of the Tourism and Travel Research Association, and has also participated in the Economic Developers Council of Ontario and Ontario Ministry of Tourism, Culture and Sport’s Meet the Investor Dragons event for the past four years.
Rebecca is a Director and co-lead of the CBRE Tourism and Leisure Group and is based in Toronto. Rebecca has 15 years of consulting experience in the tourism and hospitality industries, specializing in market and financial feasibility studies, strategic business plans for tourism-based associations, needs assessments, economic impact studies and organizational assessments. A notable example of her work and expertise includes determining the market and economic viability of a proposed Outdoor Walk attraction at the CN Tower, now known as the EdgeWalk. Rebecca holds a Master’s degree in Business Administration, specializing in hospitality and tourism management, and received her Certified Management Consultant (CMC) designation in 2012.