The Hardest Hit Sector: Canada’s Tourism Recovery Outlook
The Canadian Tourism sector was hit first and hardest by the COVID-19 pandemic and will be one of the last sectors to recover. Throughout the pandemic, CBRE Tourism & Leisure has been working alongside local, regional, and national government bodies to help them navigate the constantly changing tourism landscape and strategize how to build the industry back stronger. Join Fran and Hildegard as they frame the impact on Canada’s tourism economy, discuss strategies to bolster local tourism, and provide a national accommodation outlook for the sector’s recovery.
About the Speakers
Hildegard is a Research and Valuation Analyst with CBRE Tourism & Leisure Group in
Canada, and is based in Toronto. Hildegard joined CBRE in 2018 and has a diverse
background in hospitality with experience in hotel operations—both in rooms and food
and beverage—and hotel revenue management. She also has experience at industry
publications and corporate hotel special projects including inventory, branding and
franchising, and market research. Hildegard has worked in locations across the country
including Vancouver, BC; Jasper, AB; Ingonish, NS; Burlington, ON; and most
extensively in Toronto, ON. In 2014 Hildegard graduated with a Bachelor of Commerce
in Hotel and Food Administration from the University of Guelph.
Fran Hohol is a Senior Director and practice lead with CBRE’s Tourism and Leisure group in Canada. Based in Toronto, Fran has responsibility for the group nationally and joined CBRE Hotels in 2015 with CBRE’s acquisition of PKF Consulting Canada. Since joining PKF in 1985, Fran has amassed a deep pool of expertise built from over 35 years of consulting experience in the tourism and hospitality industries.
Fran’s experience includes market and financial feasibility studies, needs assessments, economic impact studies, RFP and EOI processes, as well as strategic business plans for investment opportunities and tourism-based associations. With wide-scale experience working within both the public and private sector environments, as well as public-private partnership arrangements. Fran is also responsible for CBRE Hotels’ extensive national database on the accommodation sector, including Trends and Research Reports.