The State of Canada’s Tourism Industry – Leading through a Global Pandemic
Beth Potter, President and CEO of Tourism Industry Association Canada (TIAC) presents an overview of the advocacy work being done on behalf of Canada’s tourism industry, as well as some insight into how efforts have shifted and adapted while continuing to work through a global pandemic.
About the Speaker
Beth Potter is an accomplished leader with over 35 years of diversified provincial, national association experience, and close to 20 years in the tourism sector.
In March of 2021, Beth joined the Tourism Industry Association of Canada (TIAC), with a vision to heighten the awareness of the industry across Canada, and to strengthen the organization’s advocacy objectives and results as the sector works through and post the COVID-19 pandemic.
At the international level, Beth is an active member of the World Travel and Tourism Council (WTTC) COVID-19 Taskforce and Government Affairs working group.
As a testament to her leadership in the industry, Beth was recently named one of the Top 50 Women in Travel by the Global Business Travel Association.