This year, stream first-rate economic developer professional development to your home office, living room, even on a run or in your car! Travel is no longer a factor, which will allow us to have our most expanded audience ever.
The world as we know it has changed, and we’ll be covering how to adapt and recover during these trying times.
Economic Developers Association of Canada (EDAC) members and delegates from coast to coast to coast can share experiences, challenges, and strengths as they engage in professional development sessions virtually.
Amber Mac is a world renowned expert on all things marketing, technology, innovation, and transformation. Her popular Twitter feed boasts more than 120,000 followers from around the world, each eager to consume her hard-won insights on the next generation of business and consumer technology. Whether it be enhancing customer experience, understanding how to leverage AI, or building an unforgettable brand from scratch—as she’s done—Mac empowers leaders and organizations to take advantage of the digital revolution. Now the co-host of Marketing Disrupted—the Accenture-produced series that debuted as the #1 business podcast in the country—Mac explores how CMOs can adapt to the changing landscape and incoming hurdles that digital disruption will bring. And in the top-rated (and award-winning) podcast The AI Effect, Mac speaks to high-profile guests about the challenges and benefits of AI adoption in Canada, alongside Accenture’s Jodie Wallis. She also remains a regular business host and expert for Fast Company,CNN, Bloomberg TV, CBS, BNN, and The Marilyn Denis Show.
Mac is the bestselling author of Power Friending and Outsmarting Your Kids Online. She has delivered keynotes at more than 300 events around the world and moderated sessions with notable leaders like Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, and famed astronaut Chris Hadfield. Her digital agency AmberMac Media, which has worked with leading organizations from Microsoft to GE, recently teamed up with PayPal, Facebook, and the BDC to produce Her Turn: an online business competition for women entrepreneurs. “As a small business owner, I’m thrilled to promote women across this country who are launching and running companies that need help,” explains Mac, who also hosts the program.
Previously, Mac worked as a strategist for Razorfish and Director of Marketing for an e-procurement software company. After four years in the technology trenches, she joined Microsoft to build one of the first female-focused lifestyle portals.
As Trade Commissioner and Senior Investment Counsellor at the Embassy of Canada to Germany, Mr. Engler looks back at 20+ years of advising German investment prospects on all aspects of site selection in Canada, from providing value propositions, cost analyses, to counseling on financing options and incentive packages.
Across the Canadian Trade Commissioner Service, Mr. Engler is a well-known strategist combining theoretical concepts of foreign direct investment attraction with the experience of counseling senior executives of numerous German investors. Global Affairs Canada’s has been using him as a mentor, coaching Trade Commissioners around the globe on how to convince senior company executives on Canada’s investment advantages.
Aileen is the President of the Economic Developers Association of Canada (2019-2020). A trusted advisor and coach, Aileen has assisted municipalities, non-profit organizations and businesses, combining experience in economic development, tourism, strategic planning, governance and community engagement to provide thorough analysis, practical solutions and achievable strategies and programs.
Aileen is, a Past President of the Economic Developers Council of Ontario and a Director of the Southwest Ontario Tourism Corporation. She is a Certified Economic Development Professional (Ec.D.) and Fellow and a member of the University of Waterloo Economic Development Course Committee.
Danielle is a Policy Analyst specializing in rural economic development, on-farm diversification and value-added agriculture, beginning farmers and succession planning, local and regional food systems, municipal engagement and agricultural research and innovation.
Growing up in the Niagara Region, Danielle developed a passion for rural and agricultural communities. At the Ontario Federation of Agriculture (OFA) in Guelph, Ontario, Danielle uses her master’s degree in Local Economic Development to enhance the economic viability of farming and the broader agri-food sector.
Danielle sits on the Greenbelt Foundation Board of Directors, the Ontario Ministry of Agriculture, Food and Rural Affairs’ Rural Economic Development Advisory Panel, and many Economic Developers’ Council of Ontario committees.
Danielle holds a Master of Applied Environmental Studies degree in Local Economic Development from the University of Waterloo and a Bachelor of Science honours degree from the University of Guelph. She obtained her Certified Economic Developer’s designation from the Economic Developers’ Association of Canada and is a member of the Economic Developers’ Council of Ontario.
Danielle develops innovative tools and resources for municipalities engaging with their agri-food sector.