Mastering the Art of Economic Development Marketing: Shine a digital spotlight on your community!
If you build it, they will come….is a popular adage that unfortunately does not apply to websites. Are your web pages doing a good job of promoting your community strengths and advantages? Does your website tell a succinct and compelling story about WHY your community stands out and if so, how are you marketing it to your target audience?
Structuring your website don’t have to be overly expensive, or time consuming, and with a little bit of strategic planning followed by some crafty promotional strategies you can increase traffic and improve user experience, both of which lead to an increased likelihood of positive outcomes. Join Lee Anderson for this fun and fast paced session and learn how to shine a digital spotlight on your community!
About the Speaker
Lee Anderson
Lee Anderson
Lee Anderson is the Vice President of Customer Success at Localintel. In his role, Lee engages daily with economic development professionals, gaining insights into their initiatives, challenges, and aspirations. Prior to joining Localintel, Lee was a researcher and site selector at the Walton Group of Companies, a multinational land development firm. There, he played a key role in researching strategic growth corridors across the U.S. and Canada. He collaborated with various municipalities, economic development professionals, and supporting organizations to monitor and analyze socio-economic conditions and development initiatives throughout North America, with a focus on uncovering commercial, industrial, and residential development opportunities.
Lee holds a Bachelor of Arts (Hons.) degree from the University of Calgary, graduating in 2007.
